The ‘Business culture’ at Appavoo Group has always been customer-driven: we provide a personalised service to all our customers, we respond to their queries in a timely manner, we provide assistance which exceeds our scope of work very often and we make our clients live a great customer experience by providing quality services.
Hence we also offer a full range of Sales & Marketing Services to clients using latest digital marketing techniques.
Development in new technologies and the internet have greatly influenced marketing strategies and we have found the birth of ‘Digital Marketing’.
‘Digital Marketing’ is an umbrella term for all ‘on-line marketing’ efforts. It means the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The development of digital marketing is inseparable from technology development.
Digital marketing tactics include the following:
- Search Engine Optimisation (SEO): your web site is in the top list when a customer looks for services you offer;
- Search Engine Marketing (SEM);
- Content marketing;
- Influencer marketing: influence potential customers by special ads or promotion;
- Digital campaign marketing;
- Data-driven marketing;
- Social media marketing;
- Social Media Optimisation (SMO), and
- Email direct marketing.
Digital Marketing aims at converting ‘Unknown contacts’ or ‘Prospects’ into delighted Customers by the application of specific strategies in a three-stage process as illustrated in the diagram below:
Nowadays, with so many messages being delivered from so many sources, customers inevitably filter the Information they receive, hence making it a challenge for businesses to make their message hit the right target at the right time. Having a good Advertising Strategy has never been more important than in today’s Information Age.
A good Advertising Campaign begins with a strong corporate image. It starts with your branding which enhances the philosophy and values you want to convey to your customers.
It is important to demonstrate the strength and competitive advantage of your company through the message you deliver.
Appavoo Informatics Ltd provides a complete package of services such as:
- Corporate ID – Business Card, letterhead, complimentary card, envelope, press kit
- Marketing Advertising
- Brochure & Flyers
- Gifts and Promotional Items
- Social Media communication
- Special training on organizational culture, business philosophy and customer care
We will help you to build up marketing intelligence, know what your competitors are doing, what your customers expect and how you can develop your competitive advantage.
Marketing Intelligence is the process of acquiring and analyzing information in order to understand the “market” (both existing and potential customers) to determine:
- The current and future needs and preferences
- The attitudes and behaviour of the market
- The changes in the business environment that may affect the size and nature of the market in the future.
In this competitive modern world, having good market intelligence can mean the difference between success and failure. By researching on targeted markets, we are able to give businesses an understanding of the buying and selling patterns they are dealing with, and help them to develop their brand in line with current consumer behaviour.
Appavoo Informatics Ltd offers services which help to identify successful new product developments early in the process to create company growth and maximize revenues by finding a balance between costs and prices of products, all relevant to the market segments the businesses participate, or wish to participate in.
Good business decisions need to be based on good information. No data means no strategy and hence no business.